Yawp

I went to see a movie recently, and in the line-up of pre-movie ads was this campaign. It was lovely to hear Whitman's voice boom out in surround sound in the dark, the scratch of the vinyl popping all over the place. And the ad was beautifully shot. But the contrast of 80-pound models looking over their shoulders quizzically and Whitman's words, the sense of art that's supposed to rise in us, is just funny now, kind of archaic.

Here's America:

Centre of equal daughters, equal sons,
All, all alike endear'd, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love,
A grand, sane, towering, seated Mother,

Chair'd in the adamant of Time