Friday, October 8, 2010

American Apparel going down the tubes

Yay! Rejoice! According to the Globe and Mail, American Apparel is dead. The Globe is probably the last outlet to catch on to this. I think it's probably been clear for a while that the company is going down. The one time I've been in a store in the past year, there were more skinny, bespectacled staff than customers, and the racks were overflowing with unsold product (product I actually kind of liked, very conservative compared to the neon catsuits.) They've had a long list of shitty things happen to them in the last little while. A employee died at their Los Angeles headquarters; they hired undocumented factory workers despite the fact that their entire brand is based on a claim to ethical hiring practices; a leaked document showed that workers were hired and fired based on sexiness, and that no one was allowed to sue for sexual harassment. Gawker actually did a really great investigative series on the company, to the point that a non-disclosure agreement was written into employee's contracts. Now their stock has gone down 90 percent, and they're closing stores. Hurrah! The reign of faux-underground teen porn and wide-rimmed glasses is over. It was nice to have comfortable, logo-less clothing for a while though. Hopefully that will stick around.

So, what's next?

1 comment:

  1. Bollocks - my favourite t-shirt is American Apparel. What about Classic Girl manufacturers? I wonder if they'll still make them under a new brand! I'm really busted up about the t-shirt I guess. Ah good riddance though.

    ReplyDelete